SCHEMA 52

Welcome to SCHEMA 52 [S52].​

​

The stealth lab where industry-defining customer experience programs are conceived, built, and deployed for market leaders.

​

Our work is confidential. Our impact reshapes industries.

​

Operating as a consortium of elite strategists, data analysts, behavioral scientists, actuaries, marketers, and creative technologists—we architect some of the most formidable customer retention and loyalty programs in the world. Collectively, we’ve developed and launched programs for 52 of the Fortune 100, spanning industries and reshaping competitive landscapes.

​

But we don’t just build for B2C. Our expertise lies in designing high-impact programs for B2B and B2B2C businesses—where loyalty is more than transactional points and perks, it’s a structural change. We engineer ecosystems that align incentives across complex value chains, ensuring sustained engagement, deeper relationships, and measurable business impact.

​

At S52, we don’t just develop loyalty programs—we create strategic moats.

 

Every schema we build is meticulously crafted to change customer perception, strengthen retention, reinforce competitive advantages, and shift market dynamics—whether through network effects, proprietary IP, reimagined value chains, or entirely new business models.

​

Our schemas are more than a program—they're the foundation of a lasting business strategy.

​

The future is built on what you create today.

 

Let’s shape it together.